A sales sequence in Crono is a structured, multi-step workflow designed to systematically engage a prospect across different communication channels. It defines the order, timing, and messaging of each interaction, ensuring consistent, timely, and highly personalized outreach throughout the sales process.
Sales sequences may include a combination of touchpoints, such as:
Email outreach
Phone calls
LinkedIn connection requests
LinkedIn follow-up messages, voice notes and InMails
By coordinating these actions, a sequence guides the prospect through each stage of the sales funnel — from first contact to conversion — while helping sales teams stay organized, efficient, and scalable.
Crono simplifies the creation and management of sequences through an intuitive guided interface. You can:
Define your preferred communication channels
Choose the number of steps and timeline of your sequence
Customize touchpoints, messaging, and cadence
Automate or set manual steps depending on your workflow
Additionally, Crono analyzes your performance data and automatically suggests the most effective sequence configurations based on your preferences and historical results. This ensures your outreach strategy is not only personalized, but also data-driven and optimized for maximum conversion rates.
You can adjust any recommended sequence at any time — offering full flexibility to adapt to your sales style, industry, or prospect segment.
Using a sales sequence in Crono offers numerous advantages:
Consistency: A well-defined sequence ensures that sales representatives engage prospects in a consistent and organized manner, minimizing the risk of missed opportunities due to irregular follow-ups or disorganized outreach.
Engagement: By contacting prospects at carefully planned intervals with relevant and valuable content, a sales sequence keeps your audience interested and ensures your company remains top-of-mind.
Personalization: Sequences can be tailored to the unique preferences, behaviors, and needs of each prospect, enabling more targeted, effective, and meaningful communication.
Efficiency: With a clear, predetermined plan in place, sales reps can prioritize high-value prospects, optimize their workflow, and make the best use of their time and resources.
Relationship Building: A thoughtfully designed sequence nurtures prospects gradually through the sales process, helping sales reps establish trust, rapport, and long-term relationships.
Important Note: Once a prospect responds to any step within a sequence, Crono automatically detects the reply and stops the sequence for that individual. This allows the sales rep to continue the conversation naturally, adapting their approach based on the prospect’s response.
