What’s the difference between the available CRM integration setups?

Overview

Crono’s CRM integration is extremely flexible and customizable.
In previous versions, the integration was fully automatic and bidirectional: every record assigned to a Crono user in your CRM was automatically imported into Crono, and every contact or company created in Crono was automatically created in your CRM.

Now, you get to decide how your CRM and Crono exchange data.
From Account Settings → CRM, the subscription manager can choose the sync mode that best fits your team’s workflow:

Crono to CRM

• Automatic – Keep data up to date in real time, with no manual steps required.

• Manual – Choose exactly which contacts or companies to sync, and when.

• Trigger-Based – Automate data syncs based on specific conditions, combining automation with control.

CRM to Crono

• Automatic - Anything assigned to you in the CRM is automatically synced to Crono

• Manual - Select what to push from the CRM to Crono.

This gives your team the freedom to tailor CRM synchronization to your operational style — whether you want full automation, selective control, or smart rule-based syncing.

CRONO → CRM

Automatic Sync

When Automatic Sync is enabled, Crono and your CRM stay aligned in real time.
Any contact or company created in Crono is automatically created in your connected CRM.

This is ideal for teams that prefer a frictionless, always-up-to-date connection between systems.

Manual Push

With Manual Push, you decide what to sync and when.
Simply open any contact or company card in Crono and click “Push to CRM” to create that record in your connected CRM instantly.

This setup is best for teams who want to keep their CRM focused only on relevant, qualified data.

Trigger-Based Automation

The Trigger-Based Automation mode gives you the best of both worlds — automation with precision. You can define specific rules that automatically push data when conditions are met.

For example: push a contact to the CRM when a tag or property changes.

This lets you automate repetitive tasks while keeping control over what gets synced, reducing human error and keeping your CRM clean and reliable.

CRM → CRONO

Automatic Sync

When Automatic Sync is active, any record assigned to a Crono user in your CRM or created there by the Crono user will automatically appear in Crono.

This native, bidirectional integration ensures that your tasks, contacts, and companies stay aligned across both platforms in real time — without the need for manual updates.

Manual Pull

If you prefer to decide what comes into Crono, choose Manual mode.
From within your CRM, you can use the Crono Sync button to push selected contacts or companies into Crono manually.

This is perfect for teams who want to keep Crono focused on active leads, avoiding unnecessary noise.

Summary

Crono’s new CRM integration gives you total control over your data flow.
Whether you prefer full automation, manual precision, or smart trigger-based workflows, you can now configure the setup that best matches your team’s rhythm — keeping both Crono and your CRM perfectly in sync, on your terms.