What is a sequence?

A sales sequence in Crono is a systematic and well-coordinated flow of actions done by a salesperson to a prospective customer. These interactions can include various outreach channels: emails, phone calls, Linkedin invitations and messages.

The sequence outlines the timing, frequency, and content of each touchpoint. The goal of a sequence is to guide the prospect through the sales funnel and towards a successful conversion.

Crono allows you to easily create a sequence filling a form in which you put your favorite channel and the favorite length of the strategy and Crono, analyzing your data, suggests the best strategy according to your preferences. If you want to modify a suggested sequence you can do it every time in an easy way.

There is a lot of advantages in using a sequence:

Consistency: A well-defined sequence ensures that sales reps approach prospects consistently, reducing the likelihood of missed opportunities due to disorganization or inconsistency.

Engagement: By reaching out to prospects at strategic intervals with valuable and relevant content, a sales sequence maintains their interest and keeps your company top-of-mind.

Personalization: A sales sequence can be tailored to the preferences and behaviors of individual prospects, allowing for a more personalized and effective communication strategy.

Efficiency: With a predetermined plan in place, sales reps can focus their efforts on high-priority prospects and allocate their time and resources more efficiently.

Relationship Building: Sequences enable sales reps to build meaningful relationships with prospects by gradually nurturing them through the sales process, fostering trust and rapport.