---
title: "How Lead Scoring works"
description: "A guide on how to set it up for contacts and companies"
url: https://help.crono.one/es/articles/69-how-lead-scoring-works
collection: "Settings"
updated: 2026-09-22
language: es
alternates: [en]
---

# How Lead Scoring works

A guide on how to set it up for contacts and companies

Lead scoring in Crono lets you **prioritize your leads** by assigning a score to contacts and companies. This helps you quickly identify which prospects are most qualified or engaged, and focus on the ones that matter most.

Scores are **dynamic**, **customizable**, and update automatically as new information or engagement signals come in.

Available on Ultra and Enterprise. If you are on another plan and need this, get in touch — it can be enabled on request.

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## Setting up lead **scoring**

1.  Go to **Account Settings → Score**.
    
2.  Enable lead scoring for **contacts**, **companies**, or both. You can set different rules for each.
    
3.  Review the default fields for **data validation**, such as email, phone number, and LinkedIn profile. You can turn fields on or off and assign a weight (1–10) to each criterion.
    
4.  Add **qualification rules** for your target criteria: job title, location, industry, company size, or any custom fields.
    
5.  Optionally, include **engagement signals**, such as email opens, clicks, replies, website visits, or promotions (for more information check out the [Signals](https://help.crono.one/en/articles/70-signals.md) article).
    
6.  Save your scoring model. Crono will recalculate scores for all leads automatically in the background.
    

> Notes: Scores are normalized on a 0–100 scale. Missing data added later will automatically update the score.

![](https://staticfiles.gleap.io/ghelparticle/4AkR8qYHe0neg8TswfXGrPBzKnbKjWTL2kZNiQesWttq4p4dY5TrKj6bf8cn6azuPE8PyUbLMgf.png)

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## Using lead scores

-   In your **Lists**, you can **sort by score** or filter for **low, medium, or high** scores.
    
    ![](https://staticfiles.gleap.io/ghelparticle/DV5HeyW0NyBOLCPayHA4GRl0PfSfSVf7LlmRfOeWRFR86CXNahVveJ9sUvOm12wd4ziuiKB8a3y.png)
-   **Click on the score number** in the column to see a **breakdown of all values and how the final score was calculated**. This lets you understand why a contact or company received that particular score.
    

![](https://staticfiles.gleap.io/ghelparticle/CdbliLvqrwrQ9tEfIBLKc8aEi5E6HdNw6GVYROPxIwCqRXkveSOF2PqFTEveSfVqpyKWfFFVuyS.png)

-   Focus your outreach on leads with **high scores** to make your follow-ups more efficient.
    
-   Scores are visible to all users, but the calculation method is **configured once for the whole workspace**, rather than per user, to ensure consistency.
    
-   You can refresh scores anytime if rules or data change.
    

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## Best practices

-   Start with **basic scoring rules** and refine them over time.
    
-   Focus on criteria that truly indicate **interest or qualification**.
    
-   Make sure your team is aligned by using **one shared set of scoring rules** for everyone.
    
-   Combine **data quality, qualification, and engagement** for a complete view of each lead.
    

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## Summary

Lead scoring in Crono provides a **single, consistent way to prioritize contacts and companies**. By using dynamic, customizable scores, your team can quickly focus on the leads that are most likely to convert.

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📹 **Watch the walkthrough video**: [Lead Scoring in Crono](https://www.youtube.com/watch?v=DsGRRaFRSe0) to set up your first scoring model.