One way to identify companies that match your Ideal Customer Profile (ICP) in Crono is through the 🔍 Find New page.
Find New allows you to search for companies using two different data sources:
the Crono database, powered by MixRank
LinkedIn Sales Navigator, available to users with an active Sales Navigator license
By default, Find New uses the Crono database, powered by MixRank.
MixRank is a B2B data provider that collects and organizes company information, allowing you to find relevant organizations directly within Crono without relying on LinkedIn.
To start finding companies:
Go to the Find New page.
Click Find Companies.
Open the filters on the right side of the page.
Enter or select the criteria that match your ICP.
Click Apply to display the matching results.
You can combine multiple filters to refine your search and identify the companies that are most relevant to your target market.
If you have an active LinkedIn Sales Navigator license, you can also use Sales Navigator as the database for your company search directly within Crono.
To change the data source, select Sales Navigator from the box in the top-right corner, next to the filters.
The search process works in the same way:
Open the filters you want to use.
Enter or select the criteria that match your ICP.
Click Apply to display the matching companies.
The results shown in Crono will correspond to the companies available through your LinkedIn Sales Navigator search.
Once you apply your filters, you will see a list of companies that match your criteria.
By scrolling horizontally, you can view additional columns with more company information. You can also click Edit Columns to choose which fields you want to display or hide.
Once you identify the companies you want to add, select them using the checkbox to the left of their name.
After selecting one or more companies, click Add at the bottom of the page.
A window will open where you can perform several actions:
Enrich company data such as website, LinkedIn URL, industry, and company size. Each enrichment costs 1 email credit per company.
Add tags to organize and categorize the companies. Tags can be created by an admin in the Tag Management section of Settings.
Add the companies to an existing list or create a new one.
Change the ownership of the selected companies.
After completing the desired actions, click Add.
The selected companies will automatically be added to the Companies Lists page, where you can manage and organize them.
From the Companies Lists page, you can also search for contacts who work at those companies.
To do this:
Select one or more companies using the checkbox to the left of their name.
Click Find contacts at the bottom left of the page.
Once you click Find contacts, the selected companies will automatically be applied as a Current Company filter in the contact search.
From there, you can add any additional filters needed to identify the contacts that match your target criteria, such as job title, location, seniority level, and more.
Want to learn more about how to find and create new contacts? Read the article “How to find and create contacts from Find New.”
